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Contact for ROBLOX PR

Cara Porchia
press@roblox.com
415.755.8523

Whitney Werth
press@roblox.com
415.595.5662

Over 1,000 Fans Worldwide Converge on Rally for Online Gaming Site at SF Exploratorium  

Sold-Out Event Teaches Kids Video Game Coding, In-Game Philanthropy, and Other Ways to Propel Future Careers

SAN FRANCISCO – July 26, 2011 – ROBLOX, one of the top ranked sites on the Internet for kids, today announced it will host its first ever ROBLOX Rally at the Exploratorium in San Francisco on August 1.  The event that originally expected only 250 attendees, reached its max of 1,000 within the first two weeks of ticket sales. Kids ages 6-16 from all over the world , are traveling from as far away as England and Hong Kong to talk with ROBLOX developers, hear about the latest advancements within the game, learn how to create their own virtual worlds with LUA coding language, and share ideas about donating in-game currency, called Robux, to their favorite charity. With over 6.8 million unique visitors and 942 million page views per month and growing, ROBLOX is the second most popular kids entertainment site, behind Nickelodeon (as ranked by comScore, May 2011).

ROBLOX Rally Details

Date: Monday, August 1, 2011

Location: Exploratorium, 3601 Lyon St. San Francisco, CA

Time: 10:00 AM- 4:00 PM

Cost: $10.00, lunch included

Note: The event is sold-out, only open to members of the press.

“We are very excited about the overwhelming response we’ve gotten for our first-ever ROBLOX Rally,” said Dave Baszucki, CEO and Founder of Roblox Corporation. “We have families coming to the Rally from as far away as Hong Kong, which is a testament to the passion and commitment kids and their parents have for ROBLOX. Parents know that kids have a lot of games to choose from and believe that ROBLOX is providing an appropriate entertainment and educational experience for their kids.”

ROBLOX is unique among gaming sites in that kids are the architects of the game and can learn software coding abilities that can propel future careers. Using physics to simulate the real world, ROBLOX brings the ever popular building-blocks style of play into a massively multi-player 3D game environment. Parents of ROBLOX players will also attend the event with their kids to show support for their choice to move beyond basic games and build their own 3D games. In addition to software development, ROBLOX also fosters entrepreneurism by allowing kids to become merchants of virtual goods, advertise their creations, and work collaboratively with their friends.

“My kids are nuts about ROBLOX, and we’re coming all the way from St. Louis to attend,” said Heather Goldman, parent of ROBLOX member. “As a software engineer, I’m very excited that my son has taken interest in creating his own games. He’s hoping to learn to script in LUA at the ROBLOX Rally.”

Sneak-Peak of ROBLOX Rally Sessions

• LUA Scripting 101
• Using ROBLOX Studio and Creating Scriptable Objects
• More New Feature Demos and Sneak Peeks
• Design the Future of ROBLOX with David Baszucki
• Ask a Famous ROBLOX Staff Member (almost) Anything
• ROBLOX for Parents – Getting the most out of ROBLOX as an educational tool
• Advanced Scripting Class – Body Animation, GUIs and AIs
• Under the Hood – Scaling servers and databases to keep up with growth
• Breaking Into the Software Industry – The interns tell you how!
• Advanced Scripting Class – Body Animation, GUIs and AIs

For more information and a complete Rally schedule, visit: http://blog.roblox.com/?p=5340

 ROBLOX is Hiring

ROBLOX is hiring now. For more information, visit:  jobs.roblox.com

 About ROBLOX

ROBLOX is one of the top-ranked kids gaming sites on the Internet. With over 6.8 million unique visitors each month, ROBLOX is unique among gaming sites because users are the architects of their own worlds. ROBLOX is a massively multi-player 3D game environment with tens of thousands of games that use physics to simulate the real world, and a virtual economy with millions of highly customized characters. Players on ROBLOX demonstrate incredible creativity limited only by their imagination, using core building components to create their own elaborate online games, social hangouts, and custom virtual items.

For more information, visit www.roblox.com

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Contact for ROBLOX PR

Cara Porchia
press@roblox.com
415.755.8523

Whitney Werth
press@roblox.com
415.595.5662

ROBLOX Raises $4 Million Venture Round
Kids Online Gaming Environment Experiences 75% Increase in Revenue

SAN FRANCISCO – JUNE 14, 2010 – ROBLOX, one of the top ranked sites on the Internet for kids, today announced it has closed its second round of venture financing with $4 million in investment capital. The financing is comprised of existing investors, including ALTOS Ventures and First Round Capital, and will allow the company to accelerate in its next phase of growth. With over 5.7million unique visitors and 650 million page views per month and growing, ROBLOX has experienced phenomenal success and increasing monthly revenues since its inception in September 2006.

ROBLOX is unique among gaming sites in that kids are the architectsof the game and can learn software coding abilities that can propel future careers. Using physics to simulate the real world, ROBLOX brings the ever popular building-blocks style of play into a massively multi-player 3D game environment. With a virtual economy and millions of amazing characters, kids aged seven to 16 are able to stretch their imagination to create a massive and growing repository of elaborate game worlds and other customized virtual items. As a result, kids spend 19 million hours per monthon ROBLOX, significantly more time than other leading online sites for kids.

“As the Internet becomes saturated with online gaming sites, ROBLOX is uniquely positioned to offer not only entertainment for children, but also a safe experience that stimulates creativity, which both children and parents appreciate,” said Anthony Lee, General Partner of ALTOS Ventures. “The company has a proven track record of strong revenue growth, provides compelling content for its users, and offers strategic advertising opportunities for its partners.  We are thrilled to have a hand in its future growth.”

Subscriptions, sales of in-gamevirtual currency, advertising and pre-paid cards at retail outlets like BestBuy, GameStop and Wal-Mart, have fueled the company’s strong revenue growth, witha 75% year over year increase in revenue. As a result, ROBLOX plans to double its workforce in 2011.

“This round of financing is a testament to the success we are experiencing and the confidence investors have in our future growth,” said David Baszucki, CEO and Founder of ROBLOX.  “In addition to fortifying

our baseline budget, much of this round is slated to boost our hiring budget. We want to leverage this fundingto expand our community and our team to make ROBLOX even better for our players.”

ROBLOX is Hiring

ROBLOX is hiring now. For more information, visit:  jobs.ROBLOX.com

About ROBLOX

ROBLOX is one of the top-ranked kids gaming sites on the Internet. With over 5 million unique visitors each month, ROBLOX is unique among gaming sites because users are the architects of their own worlds. ROBLOX is a massively multi-player 3D game environment with tens of thousands of games that use physics to simulate the real world, and a virtual economy with millions of highly customized characters. Players on ROBLOX demonstrate incredible creativity limited only by their imagination, using core building components to create their own elaborate online games, social hangouts, and custom virtual items.

For more information, visit www.ROBLOX.com